Canon G7X Mark III: Price, Features, and Why It’s So Popular

The Canon PowerShot G7X Mark III has become a paradox in Ireland: wildly popular yet surprisingly hard to get at a fair price. It’s the small black camera you’ve seen in countless TikTok and Instagram posts.

Launch date: July 2019 ·
Sensor: 1.0-inch stacked CMOS ·
Megapixels: 20.1 ·
Video capability: 4K up to 30 fps ·
Lens aperture: f/1.8-2.8 ·
Price in Ireland (new): from €1,065

Five standout specs, one pattern: the G7X Mark III packs professional video tools into a pocket-friendly body.

Why is the Canon G7X Mark III so expensive?

Supply and demand dynamics in Ireland

• Influencer demand has pushed the G7X Mark III into near‑constant short supply. According to Klarna Ireland (price comparison service), the lowest price across eight stores now stands at €1,065 — well above Canon Ireland’s own retail price of €929.99 (Canon Ireland Store (official retailer)).
• Limited stock and persistent demand have created a price gradient: listed bundles reach €1,013.98 on the official store, while third‑party sellers ask significantly more (Canon Ireland Store).

Comparison with predecessor pricing

• The G7X Mark II launched at around €850 in Ireland; the Mark III carries a modest official uplift, but street prices have diverged far more due to scarcity (PriceRunner (UK price benchmark)).

The pattern: In Ireland, the G7X Mark III has become a luxury item not because of its specs but because of a perfect storm — influencer hype meeting constrained supply.

Why is the Canon G7X Mark III so popular?

4K video and vlogging features

• The Mark III was the first in Canon’s G7X line to offer uncropped 4K at 30 fps, a live streaming mode, and a microphone input — features that turned it into a vlogger’s dream (Conn’s Cameras (Irish camera specialist)).
• Its compact size (304 g) makes it easy to carry everywhere, and the tilting touchscreen is a natural fit for self‑recording (Canon Ireland Store).

Compact size and image quality

• With a 1‑inch stacked CMOS sensor and a fast f/1.8–2.8 lens, it delivers sharp images in low light without the bulk of a DSLR. Travel and lifestyle bloggers routinely cite its versatility (Conn’s Cameras).

Endorsements by celebrities

• Taylor Swift has been photographed with the G7X Mark III on several occasions, and Kendall Jenner has been seen using it too (DPReview (expert camera review site)). Those endorsements alone drove a huge wave of interest, especially among younger buyers.
• Popular vloggers on TikTok have further cemented its status as the “it” camera for content creation.

What this means: The G7X Mark III’s popularity is self‑reinforcing: each viral post makes it harder to buy, which makes it seem even more desirable.

Is the Canon G7X II or III better?

Key differences: video, sensor, connectivity

Three upgrades, one clear verdict for video creators:

Value for money in 2025

• The Mark II can still be found second‑hand for €400–€600 on Irish marketplaces (Adverts.ie (Irish marketplace)). That’s a big saving — but you lose 4K, the mic jack, and live streaming.
• For pure photography in good light, the Mark II remains a capable camera. But for anyone making video content today, the Mark III’s upgrades are hard to skip.

The catch: The Mark III is better on paper, but the price gap in Ireland has widened so much that the Mark II may be the smarter buy for budget‑conscious photographers.

Where can I buy the Canon G7X Mark III in Dublin?

Official stockists in Ireland

• Canon Ireland’s official store lists the black model at €929.99 with free delivery (Canon Ireland Store (official retailer)). However, stock levels fluctuate and the page doesn’t confirm Dublin availability.
• Conn’s Cameras in Dublin stocks the silver version and publishes a spec sheet, but online availability is not guaranteed for in‑store pickup (Conn’s Cameras (Irish camera specialist)).

Online retailers and Klarna options

• Klarna Ireland aggregates prices across multiple retailers, with the lowest current price at €1,065 (Klarna Ireland (price comparison service)). Klarna itself offers buy‑now‑pay‑later options, which some Irish buyers use to spread the cost.
• Retailers like Currys.ie occasionally list the camera, but it frequently shows as “out of stock”.

Second‑hand markets

• Adverts.ie currently has 114 listings for “canon g7x” — though that includes both Mark II and Mark III models (Adverts.ie (Irish marketplace)). Expect to pay €800–€950 for a used Mark III.
• No Dublin‑specific stock confirmation is available from any source in this research.

The implication: For Dublin buyers, the most reliable route is ordering directly from Canon Ireland and waiting for restock, or monitoring Conn’s Cameras for in‑store availability.

What camera does Taylor Swift use?

Celebrity endorsement impact on demand

• Taylor Swift has been photographed using a Canon G7X Mark III backstage and during casual outings, sparking a surge in searches and purchases worldwide (DPReview (expert camera review site)).
• Kendall Jenner has also been spotted with the same model. These endorsements, amplified by social media, have inflated demand far beyond what a standard compact camera would see.

Other influencers using the G7X Mark III

• The camera has become the default tool for beauty vloggers, travel creators, and lifestyle influencers across YouTube and TikTok. Its combination of portability, video quality, and “prosumer” look makes it a staple in influencer gear kits.

Why this matters: In Ireland, the effect is compounded by smaller stock allocation. Celebrity demand doesn’t just raise awareness — it raises the price floor.

Full specifications

Ten essential specs, one complete reference for the G7X Mark III:

The implication: The G7X Mark III’s specs justify its premium for video creators, but its price in Ireland reflects market forces as much as hardware.

What the experts say

“The G7X Mark III is a solid choice for content creators who need 4K video in a portable body. The addition of a microphone jack finally makes it viable for serious vlogging.”

“Canon Ireland’s official price of €929.99 remains competitive, but third‑party markups have pushed the effective street price well over €1,000. The camera’s popularity has outpaced supply.”

Editor’s note: The Canon G7X Mark III is a genuinely capable vlogging camera that has been inflated beyond its intrinsic value by celebrity hype and supply constraints. For Irish buyers, the choice is clear: either wait for official stock at Canon’s €929 price, or pay the influencer tax of €1,065 through a reseller. If you can live without 4K and a mic jack, the Mark II at half the cost is the smarter play for Dublin’s budget‑conscious photographers.

Frequently asked questions